Edmonton, Canada
10553 124 St
$$$
+1 7807610888
N/A
Kerbside pickupOnline appointmentsIn-store shoppingOn-site services
I had a wonderful experience with Jessica at Novelle. I shared my Pinterest board with her prior to my appointment and she came prepared with tons of dresses that fit my vision. She absolutely nailed what I was looking for and I loved everything I tried on. She helped me narrow it down and find “the one”. The shop itself is lovely. They have beautiful, large, private changing areas that allow you to try on dresses and show your guests without feeling on display. It’s also beautifully decorated and so fun to shop in. I want their furniture for my home! After I left, I had a moment of freak out about “bridal sizing” and began to worry I’d ordered the wrong size. I emailed Jessica about my concerns and she responded so quickly explaining why we ordered the size we did and even inviting me to come back into the shop to be remeasured should I desire. She was able to completely alleviate my anxiety. I highly recommend Novelle to any brides looking for their dream dress.
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I bought my dress from novelle for my November 2019 wedding. They were AMAZING. The experience of choosing a dress was so much fun and relaxing. The atmosphere is exactly what i picture when i would say yes to the dress. Two weeks before my wedding i decided to change a part of my dress and was super nervous. They made me feel extremely relaxed and Melanie made my dress exactly how I wanted it (with only two weeks)! They were so easy to work with and I would highly recommend.
I went into the wedding dress process without a lot of ideas of what I was looking for. I was nervous about being overwhelmed or not finding what I was looking for. Thankfully, I had Julia as my consultant. Julia was amazing. She listened to what was important to me, stayed within my budget and found the one that I ultimately said YES to. She was extremely personable and took the time to get to know me and it felt like I was hanging out with a friend. I was even more inclined to purchase my dress from Novelle because of the amazing customer service that Julia provided.
What started out as a casual appointment to get a feel for what I like turned into finding THE ONE! First of all, they go above and beyond to make you feel safe and comfortable during COVID. Everyone is masked and you get your own room with your guests. I had a pre-appointment call with Diana to talk through my vision and what I'd like to try, which made the first appointment incredibly efficient without being rushed. They had a prepared list of styles I mentioned liking and pulled some different ones so I was getting some variety. They have a huge selection and every style of dress imaginable. Great place to start if you don't know what you're looking for. My consultant Courtney was just wonderful - she listened to what I was saying and heard everything I wasn't. After narrowing down styles that I liked in my first appointment I came back with my mom and MoH to re-try my favourite as it was a trunk show dress and I wanted to try it before it left the store. This was only my second time shopping so I also wanted to try some slightly different styles just to be sure I was on the right track. Even though I had a favourite, Courtney picked up on exactly what was stopping me from saying yes and brought in a dress that I never would have picked for myself. I had *the moment*! As crazy as it is, I really felt like she WANTED to find the one for me, not just wanted to make a sale. They say not to expect the television moment, but I had it and I have Novelle to thank for it.
Lots of dresses here that fit what I was looking for in terms of style...just not budget. I thought 1000-1500 was a fair budget to have but there wasn't too many options. Courtney helped me out and she was really nice, she listened to all my opinions and tried to work with me on my budget. I came by myself after work one day so I could have some more quiet time to think about what I would like to have in a dress. Courtney didn't mind that I was alone and suggested a lot of great options for me. I didn't find the one, (pretty much due to budget), but everything they had there was really pretty.
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