Content Mastery Guide

Content Mastery Guide is rated 3 out of 5 in the category writing and editing. Read and write reviews about Content Mastery Guide. A business blog is a very effective marketing strategy, yet it takes a lot of time and requires specific skills. Just look at all the tasks involved in business blogging: Content strategy (categories, topics) Editorial calendar (timing, frequency) Writing (presenting yourself and your company authentically and professionally) Publishing (formatting, photos, search engine optimization) Promotion (social media, email newsletters) Blog management (multiple authors, guest posts) Reporting (analytics and results) Linda Dessau is the founder of Content Mastery Guide and the author of Write Your Way to More Clients Online: How to craft captivating content for newsletters, blogs and social media. "I help multidisciplinary wellness clinics attract new clients with a clinic blog that highlights the expertise of all their practitioners. I teach practitioners how to blog, I edit what they write, and I manage the whole blogging process so they get all of the marketing benefits with none of the headaches."​